Shippers & 3PLs Opinions Differ:
As a 3PL, we’re always looking to bridge the gap between the services we provide and shippers‘ expectations. This is why we found the infographic in the new issue of Inbound Logistics to be both very helpful and enlightening. It’s not a big surprise that the most important issue for shippers is cutting transportation spend; however, it is interesting to see how much more importance a 3PL places on the cost of shipping. To the contrary, the least important challenge for shippers is “reducing assets and/or infrastructure”. You can tell by the gap in opinion that 3PLs place this concern pretty high on their list of perceived challenges. In a world where technology frequently erases the need for operational space (think about the news concerning 3D printing), it is surprising to hear that shippers are not in the business to drop the additional weight and responsibility. As a technology provider and 3PL, we frequently tout our transportation management software as having the ability to do more with less. Less labor, less space, less time and less money.
Three other challenges strike us as surprising as well: business process improvement, technology strategy and security and compliance issues. These challenges fall hand in hand with the way freight technology providers market their products to shippers. How will we overcome these misconceptions now that we really have a grasp on what shippers need and want? Will you change the way you market your technology? Are you planning to use this information to reform the benefits and features of your product? These are all questions we’re asking ourselves and plan to answer over time.
Are you a shipper that disagrees with any of the challenges listed above? If so, leave your unique challenge in the comments section.